From the Ancient Greeks to Jung
Each individual is different. Understanding self and how you relate to others is arguably the single most important aspect of personal development. The Clarity4D approach is linked to Hippocrates and the Aristotle who identified the 4 elements – water, fire, air and earth. This, combined with the work of Carl Jung the Swiss psychologist, who recognized that individuals have a “preference” for the way they behave, has inspired us to create the Clarity4D profiling system. It is a powerful and enlightening personal learning experience and because it is simple and about colour energies people recognize, remember and apply the principles in their interactions with others.

Clarity4D and Colour Energies We all have a mix of the 4 colour energies within us and the Clarity4D profile identifies the energies we prefer to use, and those with which we are potentially less comfortable. Less preferred colour energies do not link to competencies. The profile describe us – it does not DEFINE us.

Red (Fire)
Red (Fire) energy is demonstrated by people who are highly energetic and action orientated. They are positive, straight-talking and assertive. They are focussed and enjoy the challenge of achieving quick results. They are logical, practical thinkers who have an objective approach which can sometimes overlook the needs of other people.

Yellow (Air)
Yellow (Air) energy is displayed by people who are outward going, sociable and fun-loving. They enjoy the company of other like-minded people and are happy to stand out in a crowd, often enjoying being the centre of attention. They are persuasive, charming and can sometimes overwhelm people with their enthusiastic energy.

Green (Earth)
Green (Earth) energy is observed in people who are warm and friendly in an under-stated way. They value close relationships and will be loyal and supportive of their family and friends. They like to create a harmonious atmosphere and prefer consensus to confrontation, which can sometimes make them appear indecisive and laid-back.

Blue (Water)
Blue (Water) energy is shown by people who are introspective and reserved. They like to observe others and think before taking action. They are happy in their own company, and can give an independent, detached analysis, which can sometimes give the impression of aloofness.